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Where to Go Next?: Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer

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Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer. / Semmelroth, Dirk; Frick, Bernd; Simmons, Robert et al.
In: Journal of Sports Economics, Vol. 23, No. 5, 01.06.2022, p. 524-547.

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Semmelroth D, Frick B, Simmons R, Sung H. Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer. Journal of Sports Economics. 2022 Jun 1;23(5):524-547. Epub 2022 Jan 7. doi: 10.1177/15270025211067795

Author

Semmelroth, Dirk ; Frick, Bernd ; Simmons, Robert et al. / Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer. In: Journal of Sports Economics. 2022 ; Vol. 23, No. 5. pp. 524-547.

Bibtex

@article{f08d9eb97c2b4e1485247067e9cc0ab3,
title = "Where to Go Next?: Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer",
abstract = "Using a large dataset with over 4,000 game-level observations from Major League Soccer over the period 2006 to 2019 we investigate the determinants of attendance demand. Focusing on franchise expansion and location effects, we find that some decisions made by the organization had positive impacts on league revenues. While going to cities with a large population and already hosting nearby NFL or NBA teams is positively associated with game attendance, the presence of geographically close MLB and NHL teams is detrimental to MLS revenues. Our results suggest a need for a more nuanced and selective approach to MLS expansion policy.",
keywords = "demand, league revenues, franchise placement, professional team sports",
author = "Dirk Semmelroth and Bernd Frick and Robert Simmons and Hojun Sung",
year = "2022",
month = jun,
day = "1",
doi = "10.1177/15270025211067795",
language = "English",
volume = "23",
pages = "524--547",
journal = "Journal of Sports Economics",
issn = "1527-0025",
publisher = "SAGE Publications Ltd",
number = "5",

}

RIS

TY - JOUR

T1 - Where to Go Next?

T2 - Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer

AU - Semmelroth, Dirk

AU - Frick, Bernd

AU - Simmons, Robert

AU - Sung, Hojun

PY - 2022/6/1

Y1 - 2022/6/1

N2 - Using a large dataset with over 4,000 game-level observations from Major League Soccer over the period 2006 to 2019 we investigate the determinants of attendance demand. Focusing on franchise expansion and location effects, we find that some decisions made by the organization had positive impacts on league revenues. While going to cities with a large population and already hosting nearby NFL or NBA teams is positively associated with game attendance, the presence of geographically close MLB and NHL teams is detrimental to MLS revenues. Our results suggest a need for a more nuanced and selective approach to MLS expansion policy.

AB - Using a large dataset with over 4,000 game-level observations from Major League Soccer over the period 2006 to 2019 we investigate the determinants of attendance demand. Focusing on franchise expansion and location effects, we find that some decisions made by the organization had positive impacts on league revenues. While going to cities with a large population and already hosting nearby NFL or NBA teams is positively associated with game attendance, the presence of geographically close MLB and NHL teams is detrimental to MLS revenues. Our results suggest a need for a more nuanced and selective approach to MLS expansion policy.

KW - demand

KW - league revenues

KW - franchise placement

KW - professional team sports

U2 - 10.1177/15270025211067795

DO - 10.1177/15270025211067795

M3 - Journal article

VL - 23

SP - 524

EP - 547

JO - Journal of Sports Economics

JF - Journal of Sports Economics

SN - 1527-0025

IS - 5

ER -