Accepted author manuscript, 324 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Licence: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 1/03/2022 |
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<mark>Journal</mark> | Marketing Theory |
Issue number | 1 |
Volume | 22 |
Number of pages | 18 |
Pages (from-to) | 67-84 |
Publication Status | Published |
Early online date | 11/12/21 |
<mark>Original language</mark> | English |