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Winners and losers: adding organisational value
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Management Science
Associated organisational unit
Centre for Marketing Analytics
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Winners and losers: adding organisational value
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
Published
Overview
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R A Fildes
J C Ranyard
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<mark>Journal publication date</mark>
1998
<mark>Journal</mark>
Journal of the Operational Research Society
Volume
49
Number of pages
14
Pages (from-to)
355-368
Publication Status
Published
<mark>Original language</mark>
English