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Conditions for Owned, Paid and Earned Media Effectiveness: The Performance Impact of Online Customer-Initiated Actions for Better versus Lesser Known Brands of Search and Experience Goods

Project: Other

StatusActive
Effective start/end date31/05/11 → …
Linkshttp://www.msi.org/
  • Yildirim, Gokhan (Co-Investigator)
  • Pauwels, Koen (Co-Investigator)
  • Srinivasan, Shuba (Co-Investigator)
  • Demirci, Ceren (Co-Investigator)

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Research outputs