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Results for Business Models

Publications & Outputs

  1. The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In : Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to journalJournal article

  2. Music and the making of markets

    Mason, K., 02/2015, Organising music: theory, practice, performance. Beech, N. & Gilmore, C. (eds.). Cambridge: Cambridge University Press

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  3. Innovating markets by putting business models to work

    Mason, K. & Palo, T., 01/2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  4. Flexible business models

    Mason, K. & Mouzas, S., 2012, In : European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to journalJournal article

  5. The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In : Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to journalJournal article

  6. The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper