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Research at Lancaster
Researchers
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Results for Social Media, Influencer Marketing, Source Credibility, Personal Involvement, Social Influence.
Publications & Outputs
Persuasive or not? The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention
Gadalla, E.
,
Liu, R.
,
Martin, F.
& Supatchaya , N. T.,
3/09/2019
.
19 p.
Research output
:
Contribution to conference - Without ISBN/ISSN
›
Conference paper
›
peer-review