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Results for market creation
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Is there a gap in the market, and is there a market in the gap? how advertising planning performs markets
Jacobi, E.
,
Freund, J.
&
Araujo, L.
,
2015
,
In:
Journal of Marketing Management.
31
,
1-2
,
p. 37-61
25 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review