Home > Research > Browse

Results for Consumer

Publications & Outputs

  1. Cultural influences on representations of the consumer in marketing theory

    Maclaran, P., Hogg, M. K. & Bradshaw, A. 04/2013 Consumer research methods. Fitchett, J. & Davies, A. (eds.). London: Sage, (SAGE Benchmarks in Social Research Methods)

    Research output: Contribution in Book/Report/ProceedingsChapter


  1. Project: Non-funded ProjectProjects