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Cultural influences on representations of the consumer in marketing theory

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Publication date04/2013
Host publicationConsumer research methods
EditorsJames Fitchett, Andrea Davies
Place of PublicationLondon
ISBN (Print)9781446208502
<mark>Original language</mark>English

Publication series

NameSAGE Benchmarks in Social Research Methods

Bibliographic note

Reprinted book chapter from The Sage Handbook of Marketing Theory 2009: 332-352 (Chapter 19)