After having a wide range of public and commercial experience across sectors as a service designer, I have started design PhD for PETRAS at Lancaster University.
My PhD study aims to understand New Product Development processes and value creation for the Internet of Things. It will contribute to not only academia, but also manufacturing and service industries better understanding how value should be created through design and development process in order to embrace new market opportunities.
My research interests cover: design research, design strategy, service design, design for IoT, value creation for IoT, value creation through design, and design policy.
The study is being carried with the support of scholarship fundings: by EPSRC under the PETRAS project; and RADMA doctoral studies award.
Prof. Rachel Cooper OBE, Prof. Paul Coulton, and Dr. David Hands