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Dr Dimitrinka Atanasova

Lecturer in Intercultural Communication

Dimitrinka Atanasova

County South

LA1 4YL

Lancaster

Tel: +44 1524 510737

Office Hours:

Wednesday, 4 - 5 pm

Research overview

I draw on theories and methods from applied linguistics and media and communication studies. I research health(care) and science communication (particularly around obesity, mental health, climate change and sustainability) and news journalism. I am especially interested in (1) the communication of health and science topics in various media (e.g. through culturally-embedded frames, metaphors, news values) and (2) people’s communicative practices around health and science topics using various media (and how they may vary across cultures). I am increasingly interested in the growing influence of positive psychology in linguistics (e.g. in Critical Discourse Analysis), health and science communication (e.g. through the emphasis on wellness and recovery in mental health) and news journalism (e.g. moving away from a ‘disease model of the world’ through constructive reporting). 

Career Details

Prior to Lancaster, I worked as a Media Analyst and Media Consultant at a media analysis and technology company leading mostly pharma and technology projects; held Research Associate positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology); and taught on undergraduate and postgraduate modules and supervised MA dissertations as an Associate Lecturer at University of Leicester (School of Media, Communication & Sociology).

External Roles

I regularly review articles and book proposals for journals such as Discourse & Communication, Environmental Communication, Geoforum, Health, Health Promotion International, International Journal of Media and Cultural Politics, Journal of Communication, Public Understanding of Science, Qualitative Health Research, Sociology of Health and Illness, Text & Talk and publishers including Cambridge University Press and Palgrave Macmillan.

Current Teaching

Convene: 

  • LING232 Understanding Media (UG)
  • LING317 Language in the Workplace (UG)
  • LING443 Intercultural Communication (PG)

Contribute:

  • LING102 English Language (UG)
  • LING204 Discourse Analysis (UG)
  • LING214 Corporate Communication (UG)
  • LING531 Trends & Issues in Language Teaching Methodology (PG)

Programme administration:

  • Director of Studies for the MA in Discourse Studies, the MA in Language and Linguistics and the MA in English Language and Literary Studies
  • Acting Director of Studies for the PhD by Thesis and Coursework programme (Term 1, 2017/18)

Additional Information

Some of the additional ways in which you can get in touch/connect are:

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