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Dr Dimitrinka Atanasova

Lecturer in Intercultural Communication

Dimitrinka Atanasova

County South



Tel: +44 1524 510737

Office Hours:

By appointment.

Research overview

My research draws on theories and methods from applied linguistics, media and communication studies and sociology. I am especially interested in health & science communication and particularly, 1) how are health & science topics communicated in various media (e.g. by invoking what culturally-embedded frames, metaphors, news values), 2) how do people communicate about health & science topics (using various media) and 3) what is the role of culture (broadly defined) in such communication. To date, I have worked on the topics of obesity, mental health and climate change.

Current Teaching


  • LING232 Understanding Media (UG)
  • LING317 Language in the Workplace (UG)
  • LING443 Intercultural Communication (PG)


  • LING102 English Language (UG)
  • LING204 Discourse Analysis (UG)
  • LING214 Corporate Communication (UG)
  • LING531 Trends & Issues in Language Teaching Methodology (PG)

Programme administration:

  • Director of Studies for the MA in Discourse Studies, the MA in Language and Linguistics and the MA in English Language and Literary Studies
  • Acting Director of Studies for the PhD by Thesis and Coursework programme (Term 1, 2017/18)

Career Details

My career profile is best described as crossing borders – disciplinary, national, academia-industry. I took my BA in Political Science and International Relations at the American University in Bulgaria, during which time I completed an internship at the Bulgarian Ministry of Foreign Affairs and a paid internship at media analysis and technology company Commetric. I joined Commetric after my graduation – first, as a Media Analyst and then, as a Media Consultant leading mostly pharma projects. I took a break from consultancy work to complete an MA in Public Policy at the Central European University (specialising in media regulation). After a short return to my position as a Media Consultant, I left again to complete my PhD at the University of Leicester.

Between the completion of my PhD and joining Lancaster University in March 2017, I held Research Associate positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology). At University of Leicester, I also taught on undergraduate and postgraduate modules and supervised MA dissertations (as an Associate Lecturer).

External Roles

I am the Secretary of the Health and Science Communication Special Interest Group of the British Association for Applied Linguistics. I am also a member of the Navigating Knowledge Landscapes Network and the Health Humanities Network.

I regularly review journal articles and book proposals for: Discourse & Communication, Environmental Communication, Geoforum, Health, Health Promotion International, International Journal of Media and Cultural Politics, Journal of Communication, Public Understanding of Science, Qualitative Health Research, Sociology of Health and Illness and Cambridge University Press.

Additional Information

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