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Dr Dimitrinka Atanasova

Lecturer in Intercultural Communication

Dimitrinka Atanasova

County South



Tel: +44 1524 510737

Office Hours:

Wednesday, 4 - 5 pm

Research overview

My research draws on theories and methods from applied linguistics, media and communication studies and sociology. I am especially interested in health & science communication and particularly, 1) how are health & science topics communicated in various media (e.g. by invoking what culturally-embedded frames, metaphors, news values), 2) how do people communicate about health & science topics (using various media) and 3) what is the role of culture (broadly defined) in such communication. To date, I have worked on the topics of obesity, mental health and climate change.

Current Teaching


  • LING232 Understanding Media (UG)
  • LING317 Language in the Workplace (UG)
  • LING443 Intercultural Communication (PG)


  • LING102 English Language (UG)
  • LING204 Discourse Analysis (UG)
  • LING214 Corporate Communication (UG)
  • LING531 Trends & Issues in Language Teaching Methodology (PG)

Programme administration:

  • Director of Studies for the MA in Discourse Studies, the MA in Language and Linguistics and the MA in English Language and Literary Studies
  • Acting Director of Studies for the PhD by Thesis and Coursework programme (Term 1, 2017/18)

Career Details

My career profile is best described as crossing borders – disciplinary, national, academia-industry. I took my BA in Political Science and International Relations at the American University in Bulgaria, during which time I completed an internship at the Bulgarian Ministry of Foreign Affairs and a paid internship at media analysis and technology company Commetric. I joined Commetric after my graduation – first, as a Media Analyst and then, as a Media Consultant leading mostly pharma projects. I took a break from consultancy work to complete an MA in Public Policy at the Central European University (specialising in media regulation). After a short return to my position as a Media Consultant, I left again to complete my PhD at the University of Leicester.

Between the completion of my PhD and joining Lancaster University in March 2017, I held Research Associate positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology). At University of Leicester, I also taught on undergraduate and postgraduate modules and supervised MA dissertations (as an Associate Lecturer).

External Roles

I regularly review articles and book proposals for journals such as Discourse & Communication, Environmental Communication, Geoforum, Health, Health Promotion International, International Journal of Media and Cultural Politics, Journal of Communication, Public Understanding of Science, Qualitative Health Research, Sociology of Health and Illness, Text & Talk and publishers including Cambridge University Press and Palgrave Macmillan.

Additional Information

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