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Dr Melanie Xue

International Teaching Fellow/Senior Teaching Fellow in Marketing

  1. 2019
  2. Forthcoming

    Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

    Xue, M. & Singh, J., 11/2019, (Accepted/In press) Socially-responsible international business: critical issues and the way forward. Leonidou, L. C., Katsikeas, C. S., Samiee, S. & Leonidou, C. N. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

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