Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Publication date | 1/05/2018 |
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Host publication | Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
Editors | Nina Krey, Patricia Rossi |
Place of Publication | Cham |
Publisher | Springer |
ISBN (Electronic) | 9783319660233 |
ISBN (Print) | 9783319660226, 9783319881560 |
<mark>Original language</mark> | English |
Name | Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science |
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Publisher | Springer |
ISSN (Print) | 2363-6165 |