Rising by sin - Research Portal | Lancaster University

Home > Research > Publications & Outputs > Rising by sin

Marketing

View graph of relations

Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Jaywant Singh
Melanie Xue
Farashah Dehganpour

Publication date	18/02/2017
Host publication	Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017
Editors	Rajesh Chandy, Christine Moorman, Jeffrey Inman
Place of Publication	Chicago
Publisher	American Marketing Association
ISBN (print)	9781510844063
<mark>Original language</mark>	English
Event	American Marketing Association (AMA) 2017 Winter Conference - Orlando, United States Duration: 17/02/2017 → 19/02/2017

Conference

Conference	American Marketing Association (AMA) 2017 Winter Conference
Country/Territory	United States
City	Orlando
Period	17/02/17 → 19/02/17

Publication series

Name	AMA Educators Proceedings
Publisher	American Marketing Association
Volume	28

Conference

Conference	American Marketing Association (AMA) 2017 Winter Conference
Country/Territory	United States
City	Orlando
Period	17/02/17 → 19/02/17