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Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. 2021
  2. Published

    Introduction to the special section on subsistence marketplaces

    Viswanathan, M., Chakrabarti, R., Ingenbleek, P. & Venugopal, S., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 3-7 5 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  3. Published

    Why art matters: Artistic consumer-entrepreneurship in subsistence marketplaces

    Chakrabarti, R., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 134-150 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2020
  5. Published

    Managing dilemmas of resource mobilization through Jugaad: A multi-method study of social enterprises in Indian healthcare

    Agarwal, N., Chakrabarti, R., Prabhu, J. & Brem, A., 1/09/2020, In: Strategic Entrepreneurship Journal. 14, 3, p. 419-443 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Open sustainability: Conceptualization and considerations

    Chakrabarti, R., Henneberg, S. & S.Ivens, B., 1/08/2020, In: Industrial Marketing Management. 89, p. 528-534 7 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  7. 2019
  8. Published

    Managing to make market agencements: the temporally bound elements of stigma in favelas

    Fernandes, J., Mason, K. J. & Chakrabarti, R., 02/2019, In: Journal of Business Research. 95, p. 128-142 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. 2018
  10. Published

    Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector

    Agarwal, N., Chakrabarti, R., Brem, A. & Bocken, N., 05/2018, In: Journal of Business Research. 86, p. 234-244 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. 2017
  12. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In: Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  13. Published

    Do luxury brands successfully entice consumers? the role of bandwagon effects

    Shaikh, S., Malik, A., Akram, S. & Chakrabarti, R., 06/2017, In: International Marketing Review. 34, 4, p. 498-513 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In: Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. 2016
  16. Published

    From market devices to market infrastructures

    Chakrabarti, R., Finch, J., Kjellberg, H., Lenborg, C. & Pollock, N., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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