Home > Research > Researchers > Dr Xin Zhao > Publications

Dr Xin Zhao

Senior Lecturer

  1. 2019
  2. Forthcoming

    Migrant Workers as an Emerging Segment in the Chinese Political Economy

    Zhao, X., Chu, R., Fowler, J. G. & Gentry, J. W., 1/09/2019, (Accepted/In press) In : Journal of Macromarketing.

    Research output: Contribution to journalJournal article

  3. 2018
  4. Published

    Marketing to Liminal Consumers: Migrant Workers as an Emerging Segment in Transitional Economies

    Chu, R., Fowler, J. G., Gentry, J. W. & Zhao, X., 1/12/2018, In : Journal of Macromarketing. 38, 4, p. 441-458 18 p.

    Research output: Contribution to journalJournal article

  5. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN Poster

  6. Published

    Gift giving within adult daughter-mother dyads

    Liu, C-L., Zhao, X. & Hogg, M. K., 17/09/2018, Gifts, Romance, and Consumer Culture. Minowa, Y. & Belk, R. (eds.). Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  7. 2017
  8. Published

    WeChat Brands: Communal Interaction and Brand Publicity in Chinese Social Media

    Bai, Y., Zhao, X. & Cocker, H. L., 2017, North America - Advances in Consumer Research . Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth: Association for Consumer Research, 1024451. (NA - Advances in Consumer Research ; vol. 45).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNAbstract

  9. 2016
  10. Published

    Perpetual dispossession: an exploration of ownership without possession

    Hall, M. & Zhao, X., 2016, In : Advances in Consumer Research. 44, p. 299-303 5 p.

    Research output: Contribution to journalJournal article

Back to top