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Feihong Hu

Research student

Feihong Hu

Lancaster University

Charles Carter Building



Research overview

My research interests lie in Consumer Culture Theory(CCT) with a specific interest in the research context of Chinese Online Gaming. Currently I'm focusing on the effect of gift and anti-gift on social relationships, as well as the object capacities of avatars and digital possessions in Massive Multiplayer Online Role-Playing Games(MMORPGs), 

Current Research

Anti-Gift in Online Gaming

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