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Intuitive marketing thinking: the use of mental...
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Intuitive marketing thinking: the use of mental simulations in the industrial marketing context
Research output
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Contribution to Journal/Magazine
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Journal article
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peer-review
Published
Overview
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M Vanharanta
G Easton
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<mark>Journal publication date</mark>
2010
<mark>Journal</mark>
Industrial Marketing Management
Volume
39
Number of pages
12
Pages (from-to)
425-436
Publication Status
Published
<mark>Original language</mark>
English