Intuitive marketing thinking: the use of mental simulations in the industrial marketing context

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2010
<mark>Journal</mark>	Industrial Marketing Management
Volume	39
Number of pages	12
Pages (from-to)	425-436
Publication Status	Published
<mark>Original language</mark>	English

Research