Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Intuitive marketing thinking: the use of mental simulations in the industrial marketing context
AU - Vanharanta, M
AU - Easton, G
PY - 2010
Y1 - 2010
M3 - Journal article
VL - 39
SP - 425
EP - 436
JO - Industrial Marketing Management
JF - Industrial Marketing Management
SN - 0019-8501
ER -