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Analyzing factorial experimental data using PLS...
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Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context
Research output
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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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Chapter
Published
Overview
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S Streukens
M Wetzels
A Daryanto
K de Ruyter
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Publication date
2010
Host publication
Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields
Place of Publication
Berlin
Publisher
Springer
ISBN (print)
9783540328254
<mark>Original language</mark>
English