Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. / Streukens, S; Wetzels, M; Daryanto, A et al.
Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Berlin: Springer, 2010.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Streukens, S, Wetzels, M, Daryanto, A & de Ruyter, K 2010, Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. in Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Springer, Berlin.

APA

Streukens, S., Wetzels, M., Daryanto, A., & de Ruyter, K. (2010). Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields Springer.

Vancouver

Streukens S, Wetzels M, Daryanto A, de Ruyter K. Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Berlin: Springer. 2010

Author

Streukens, S ; Wetzels, M ; Daryanto, A et al. / Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Berlin : Springer, 2010.

Bibtex

@inbook{13fc1406480d461ba8abe72ace3d91e8,

title = "Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context",

author = "S Streukens and M Wetzels and A Daryanto and {de Ruyter}, K",

year = "2010",

language = "English",

isbn = "9783540328254",

booktitle = "Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields",

publisher = "Springer",

}

RIS

TY - CHAP

T1 - Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

AU - Streukens, S

AU - Wetzels, M

AU - Daryanto, A

AU - de Ruyter, K

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 9783540328254

BT - Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields

PB - Springer

CY - Berlin

ER -

Research