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  • 2014.11_MM

    Rights statement: © ACM, 2014. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in MM '14 Proceedings of the ACM International Conference on Multimedia http://dx.doi.org/10.1145/2647868.2654980

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Just browsing?: understanding user journeys in online TV

Research output: Contribution in Book/Report/ProceedingsPaper

Published
Publication date11/2014
Host publicationMM '14 Proceedings of the ACM International Conference on Multimedia
Place of PublicationNew York
PublisherACM
Pages965-968
Number of pages4
ISBN (Print)9781450330633
<mark>Original language</mark>English

Abstract

Understanding the dynamics of user interactions and the behaviour of users as they browse for content is vital for advancements in content discovery, service personalisation, and recommendation engines which ultimately improve quality of user experience. In this paper, we analyse how more than 1,100 users browse an online TV service over a period of six months. Through the use of model-based clustering, we identify distinctive groups of users with discernible browsing patterns that vary during the course of the day.

Bibliographic note

© ACM, 2014. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in MM '14 Proceedings of the ACM International Conference on Multimedia http://dx.doi.org/10.1145/2647868.2654980