Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
| Publication date | 1/05/2018 |
|---|---|
| Host publication | Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
| Editors | Nina Krey, Patricia Rossi |
| Place of Publication | Cham |
| Publisher | Springer |
| ISBN (electronic) | 9783319660233 |
| ISBN (print) | 9783319660226, 9783319881560 |
| <mark>Original language</mark> | English |
| Name | Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| Publisher | Springer |
| ISSN (Print) | 2363-6165 |