Home > Research > Publications & Outputs > 10 Million Followers and Counting

Research

Links

Text available via DOI:

View graph of relations

10 Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Published

Standard

10 Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. / Singh, Jaywant; Quamina, La Toya; Xue, Melanie.
Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. ed. / Nina Krey; Patricia Rossi. Cham: Springer, 2018. (Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Harvard

Singh, J, Quamina, LT & Xue, M 2018, 10 Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. in N Krey & P Rossi (eds), Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham. https://doi.org/10.1007/978-3-319-66023-3_239

APA

Singh, J., Quamina, L. T., & Xue, M. (2018). 10 Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. In N. Krey, & P. Rossi (Eds.), Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-66023-3_239

Vancouver

Singh J, Quamina LT, Xue M. 10 Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. In Krey N, Rossi P, editors, Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer. 2018. (Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science). Epub 2017 Dec 6. doi: 10.1007/978-3-319-66023-3_239

Author

Singh, Jaywant ; Quamina, La Toya ; Xue, Melanie. / 10 Million Followers and Counting : How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. editor / Nina Krey ; Patricia Rossi. Cham : Springer, 2018. (Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science).

Bibtex

@inbook{db152ea6f0fa4d00903d524389724f7b,
title = "10 Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value",
author = "Jaywant Singh and Quamina, {La Toya} and Melanie Xue",
year = "2018",
month = may,
day = "1",
doi = "10.1007/978-3-319-66023-3_239",
language = "English",
isbn = "9783319660226",
series = "Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer",
editor = "Nina Krey and Patricia Rossi",
booktitle = "Back to the Future",

}

RIS

TY - CHAP

T1 - 10 Million Followers and Counting

T2 - How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value

AU - Singh, Jaywant

AU - Quamina, La Toya

AU - Xue, Melanie

PY - 2018/5/1

Y1 - 2018/5/1

U2 - 10.1007/978-3-319-66023-3_239

DO - 10.1007/978-3-319-66023-3_239

M3 - Chapter (peer-reviewed)

SN - 9783319660226

SN - 9783319881560

T3 - Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science

BT - Back to the Future

A2 - Krey, Nina

A2 - Rossi, Patricia

PB - Springer

CY - Cham

ER -