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Brand images: multimodal metaphor in corporate branding messages
Research output: Contribution in Book/Report/Proceedings › Chapter (peer-reviewed)
Published
| Publication date | 2009 |
|---|---|
| Host publication | Multimodal metaphor |
| Editors | Charles Forceville, Eduardo Urios-Aparisi |
| Place of publication | Berlin |
| Publisher | De Gruyter |
| Pages | 45-71 |
| ISBN (Print) | 978-3-11-020515-2 |
| Original language | English |
Publication series
| Name | Applications of Cognitive Linguistics |
|---|---|
| Publisher | de Gruyter |
| Volume | 11 |