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Brand images: multimodal metaphor in corporate branding messages

Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

Published

Publication date2009
Host publicationMultimodal metaphor
EditorsCharles Forceville, Eduardo Urios-Aparisi
Place of publicationBerlin
PublisherDe Gruyter
Pages45-71
ISBN (Print)978-3-11-020515-2
Original languageEnglish

Publication series

NameApplications of Cognitive Linguistics
Publisherde Gruyter
Volume11