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Brand images: multimodal metaphor in corporate branding messages

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)

Published

Standard

Brand images: multimodal metaphor in corporate branding messages. / Koller, Veronika.
Multimodal metaphor. ed. / Charles Forceville; Eduardo Urios-Aparisi. Berlin: de Gruyter, 2009. p. 45-71 (Applications of Cognitive Linguistics ; Vol. 11).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)

Harvard

Koller, V 2009, Brand images: multimodal metaphor in corporate branding messages. in C Forceville & E Urios-Aparisi (eds), Multimodal metaphor. Applications of Cognitive Linguistics , vol. 11, de Gruyter, Berlin, pp. 45-71.

APA

Koller, V. (2009). Brand images: multimodal metaphor in corporate branding messages. In C. Forceville, & E. Urios-Aparisi (Eds.), Multimodal metaphor (pp. 45-71). (Applications of Cognitive Linguistics ; Vol. 11). de Gruyter.

Vancouver

Koller V. Brand images: multimodal metaphor in corporate branding messages. In Forceville C, Urios-Aparisi E, editors, Multimodal metaphor. Berlin: de Gruyter. 2009. p. 45-71. (Applications of Cognitive Linguistics ).

Author

Koller, Veronika. / Brand images : multimodal metaphor in corporate branding messages. Multimodal metaphor. editor / Charles Forceville ; Eduardo Urios-Aparisi. Berlin : de Gruyter, 2009. pp. 45-71 (Applications of Cognitive Linguistics ).

Bibtex

@inbook{8fb313fb1e2b4ac5965613a21cb13382,
title = "Brand images: multimodal metaphor in corporate branding messages",
author = "Veronika Koller",
year = "2009",
language = "English",
isbn = "978-3-11-020515-2 ",
series = "Applications of Cognitive Linguistics ",
publisher = "de Gruyter",
pages = "45--71",
editor = "Charles Forceville and Eduardo Urios-Aparisi",
booktitle = "Multimodal metaphor",
address = "Germany",

}

RIS

TY - CHAP

T1 - Brand images

T2 - multimodal metaphor in corporate branding messages

AU - Koller, Veronika

PY - 2009

Y1 - 2009

M3 - Chapter (peer-reviewed)

SN - 978-3-11-020515-2

T3 - Applications of Cognitive Linguistics

SP - 45

EP - 71

BT - Multimodal metaphor

A2 - Forceville, Charles

A2 - Urios-Aparisi, Eduardo

PB - de Gruyter

CY - Berlin

ER -