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Brand images: multimodal metaphor in corporate branding messages

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Published
Publication date2009
Host publicationMultimodal metaphor
EditorsCharles Forceville, Eduardo Urios-Aparisi
Place of PublicationBerlin
Publisherde Gruyter
Pages45-71
ISBN (print)978-3-11-020515-2
<mark>Original language</mark>English

Publication series

NameApplications of Cognitive Linguistics
Publisherde Gruyter
Volume11