Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
}
TY - CHAP
T1 - Cultural influences on representations of the consumer in marketing theory
AU - Maclaran, Pauline
AU - Hogg, Margaret Kathleen
AU - Bradshaw, Alan
N1 - Reprinted book chapter from The Sage Handbook of Marketing Theory 2009: 332-352 (Chapter 19)
PY - 2013/4
Y1 - 2013/4
KW - Culture
KW - Representation
KW - Consumer
KW - Marketing Theory
M3 - Chapter
SN - 9781446208502
T3 - SAGE Benchmarks in Social Research Methods
BT - Consumer research methods
A2 - Fitchett, James
A2 - Davies, Andrea
PB - Sage
CY - London
ER -