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Cultural influences on representations of the consumer in marketing theory

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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Standard

Cultural influences on representations of the consumer in marketing theory. / Maclaran, Pauline; Hogg, Margaret Kathleen; Bradshaw, Alan.

Consumer research methods. ed. / James Fitchett; Andrea Davies. London : Sage, 2013. (SAGE Benchmarks in Social Research Methods).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Harvard

Maclaran, P, Hogg, MK & Bradshaw, A 2013, Cultural influences on representations of the consumer in marketing theory. in J Fitchett & A Davies (eds), Consumer research methods. SAGE Benchmarks in Social Research Methods, Sage, London.

APA

Maclaran, P., Hogg, M. K., & Bradshaw, A. (2013). Cultural influences on representations of the consumer in marketing theory. In J. Fitchett, & A. Davies (Eds.), Consumer research methods (SAGE Benchmarks in Social Research Methods). Sage.

Vancouver

Maclaran P, Hogg MK, Bradshaw A. Cultural influences on representations of the consumer in marketing theory. In Fitchett J, Davies A, editors, Consumer research methods. London: Sage. 2013. (SAGE Benchmarks in Social Research Methods).

Author

Maclaran, Pauline ; Hogg, Margaret Kathleen ; Bradshaw, Alan. / Cultural influences on representations of the consumer in marketing theory. Consumer research methods. editor / James Fitchett ; Andrea Davies. London : Sage, 2013. (SAGE Benchmarks in Social Research Methods).

Bibtex

@inbook{9e4884ec694745e3a4778646ae36c084,
title = "Cultural influences on representations of the consumer in marketing theory",
keywords = "Culture, Representation, Consumer, Marketing Theory",
author = "Pauline Maclaran and Hogg, {Margaret Kathleen} and Alan Bradshaw",
note = "Reprinted book chapter from The Sage Handbook of Marketing Theory 2009: 332-352 (Chapter 19)",
year = "2013",
month = apr,
language = "English",
isbn = "9781446208502",
series = "SAGE Benchmarks in Social Research Methods",
publisher = "Sage",
editor = "James Fitchett and Andrea Davies",
booktitle = "Consumer research methods",

}

RIS

TY - CHAP

T1 - Cultural influences on representations of the consumer in marketing theory

AU - Maclaran, Pauline

AU - Hogg, Margaret Kathleen

AU - Bradshaw, Alan

N1 - Reprinted book chapter from The Sage Handbook of Marketing Theory 2009: 332-352 (Chapter 19)

PY - 2013/4

Y1 - 2013/4

KW - Culture

KW - Representation

KW - Consumer

KW - Marketing Theory

M3 - Chapter

SN - 9781446208502

T3 - SAGE Benchmarks in Social Research Methods

BT - Consumer research methods

A2 - Fitchett, James

A2 - Davies, Andrea

PB - Sage

CY - London

ER -