Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Empathising with the future: creating next-next generation products and services
AU - Evans, Martyn
PY - 2011/6
Y1 - 2011/6
N2 - This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of over thirty interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.
AB - This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of over thirty interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.
KW - Design-led futures
KW - Next-next generation products and services
KW - Visions of the future
KW - Designers as futurists
U2 - 10.2752/175630611X12984592780087
DO - 10.2752/175630611X12984592780087
M3 - Journal article
VL - 14
SP - 231
EP - 252
JO - The Design Journal
JF - The Design Journal
SN - 1756-3062
IS - 2
ER -