Home > Research > Publications & Outputs > Empathising with the future: creating next-next...
View graph of relations

Empathising with the future: creating next-next generation products and services

Research output: Contribution to journalJournal articlepeer-review

  • Martyn Evans
<mark>Journal publication date</mark>06/2011
<mark>Journal</mark>The Design Journal
Issue number2
Number of pages22
Pages (from-to)231-252
Publication StatusPublished
<mark>Original language</mark>English


This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of over thirty interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.