HELP - for a life without tobacco: a case study on demarketing across two levels. - Research Portal

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HELP - for a life without tobacco: a case study on demarketing across two levels.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2009
<mark>Journal</mark>	Marketing Intelligence and Planning
Issue number	4
Volume	27
Number of pages	17
Pages (from-to)	486-502
Publication Status	Published
<mark>Original language</mark>	English