Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - HELP - for a life without tobacco: a case study on demarketing across two levels.
AU - Hassan, L M
AU - Shiu, E
AU - Walsh, G
AU - Hastings, G
PY - 2009
Y1 - 2009
M3 - Journal article
VL - 27
SP - 486
EP - 502
JO - Marketing Intelligence and Planning
JF - Marketing Intelligence and Planning
IS - 4
ER -