Research output: Contribution to Journal/Magazine › Journal article › peer-review
HELP - for a life without tobacco: a case study on demarketing across two levels. / Hassan, L M; Shiu, E; Walsh, G et al.
In: Marketing Intelligence and Planning, Vol. 27, No. 4, 2009, p. 486-502.Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - HELP - for a life without tobacco: a case study on demarketing across two levels.
AU - Hassan, L M
AU - Shiu, E
AU - Walsh, G
AU - Hastings, G
PY - 2009
Y1 - 2009
M3 - Journal article
VL - 27
SP - 486
EP - 502
JO - Marketing Intelligence and Planning
JF - Marketing Intelligence and Planning
SN - 0263-4503
IS - 4
ER -