HELP - for a life without tobacco: a case study on demarketing across two levels. - Research Portal

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HELP - for a life without tobacco: a case study on demarketing across two levels.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

HELP - for a life without tobacco: a case study on demarketing across two levels. / Hassan, L M; Shiu, E; Walsh, G et al.

In: Marketing Intelligence and Planning, Vol. 27, No. 4, 2009, p. 486-502.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hassan, LM, Shiu, E, Walsh, G & Hastings, G 2009, 'HELP - for a life without tobacco: a case study on demarketing across two levels.', Marketing Intelligence and Planning, vol. 27, no. 4, pp. 486-502.

APA

Hassan, L. M., Shiu, E., Walsh, G., & Hastings, G. (2009). HELP - for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27(4), 486-502.

Vancouver

Hassan LM, Shiu E, Walsh G, Hastings G. HELP - for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning. 2009;27(4):486-502.

Author

Hassan, L M ; Shiu, E ; Walsh, G et al. / HELP - for a life without tobacco: a case study on demarketing across two levels. In: Marketing Intelligence and Planning. 2009 ; Vol. 27, No. 4. pp. 486-502.

Bibtex

@article{6491223d09524507bdd49e87f933bed3,

title = "HELP - for a life without tobacco: a case study on demarketing across two levels.",

author = "Hassan, {L M} and E Shiu and G Walsh and G Hastings",

year = "2009",

language = "English",

volume = "27",

pages = "486--502",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

RIS

TY - JOUR

T1 - HELP - for a life without tobacco: a case study on demarketing across two levels.

AU - Hassan, L M

AU - Shiu, E

AU - Walsh, G

AU - Hastings, G

PY - 2009

Y1 - 2009

M3 - Journal article

VL - 27

SP - 486

EP - 502

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 4

ER -

Research