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Manufacturer-retailer relationships in Germany....
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Manufacturer-retailer relationships in Germany. The institutionalisation of category management
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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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L M Araujo
S Mouzas
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Publication date
1998
Host publication
Network Dynamics in International Marketing
Editors
Peter Naude, Peter Turnbull
Place of Publication
New York
Publisher
Pergamon Press
Pages
211-232
Number of pages
22
ISBN (print)
0-080-43358-8
<mark>Original language</mark>
English