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Manufacturer-retailer relationships in Germany. The institutionalisation of category management

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

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Manufacturer-retailer relationships in Germany. The institutionalisation of category management. / Araujo, L M; Mouzas, S.
Network Dynamics in International Marketing. ed. / Peter Naude; Peter Turnbull. New York: Pergamon Press, 1998. p. 211-232.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Araujo, LM & Mouzas, S 1998, Manufacturer-retailer relationships in Germany. The institutionalisation of category management. in P Naude & P Turnbull (eds), Network Dynamics in International Marketing. Pergamon Press, New York, pp. 211-232.

APA

Araujo, L. M., & Mouzas, S. (1998). Manufacturer-retailer relationships in Germany. The institutionalisation of category management. In P. Naude, & P. Turnbull (Eds.), Network Dynamics in International Marketing (pp. 211-232). Pergamon Press.

Vancouver

Araujo LM, Mouzas S. Manufacturer-retailer relationships in Germany. The institutionalisation of category management. In Naude P, Turnbull P, editors, Network Dynamics in International Marketing. New York: Pergamon Press. 1998. p. 211-232

Author

Araujo, L M ; Mouzas, S. / Manufacturer-retailer relationships in Germany. The institutionalisation of category management. Network Dynamics in International Marketing. editor / Peter Naude ; Peter Turnbull. New York : Pergamon Press, 1998. pp. 211-232

Bibtex

@inbook{613b7913d34442258819e14b66e44ec1,
title = "Manufacturer-retailer relationships in Germany. The institutionalisation of category management",
author = "Araujo, {L M} and S Mouzas",
year = "1998",
language = "English",
isbn = "0-080-43358-8",
pages = "211--232",
editor = "Peter Naude and Peter Turnbull",
booktitle = "Network Dynamics in International Marketing",
publisher = "Pergamon Press",

}

RIS

TY - CHAP

T1 - Manufacturer-retailer relationships in Germany. The institutionalisation of category management

AU - Araujo, L M

AU - Mouzas, S

PY - 1998

Y1 - 1998

M3 - Chapter

SN - 0-080-43358-8

SP - 211

EP - 232

BT - Network Dynamics in International Marketing

A2 - Naude, Peter

A2 - Turnbull, Peter

PB - Pergamon Press

CY - New York

ER -