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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 06/08/2018, available online: http://www.tandfonline.com/10.1080/0267257X.2018.1477818

    Accepted author manuscript, 493 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Mapping the Extended Frontiers of Escapism: Binge-watching and Hyperdiegetic Exploration

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>2018
<mark>Journal</mark>Journal of Marketing Management
Issue number5-6
Volume34
Number of pages12
Pages (from-to)497-508
Publication statusPublished
Early online date6/08/18
Original languageEnglish

Abstract

Through a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, this videography explores what we consider to be the “extended frontiers” of escapism. In contrast to passive/active classifications of escapism which risk reducing escapist fare to a textual resource which can be categorised discretely at the point of consumption, we consider “sustained encounters” with escapist fare as appropriable textures characterised by ongoing and less immediately discernible processes. Drawing upon Hills’ (2002) concept of hyperdiegesis, we consider potentially “projective” forms of narrative transportation in binge-watching; heterochronic breaks from normal patterns of time; and post-object behaviours. In doing so, we outline how forms of escapism traditionally considered passive may under certain conditions represent much richer and more complex enterprises than previously imagined.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 06/08/2018, available online: http://www.tandfonline.com/10.1080/0267257X.2018.1477818