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Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

Research output: Contribution to journalJournal article

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<mark>Journal publication date</mark>2007
<mark>Journal</mark>Journal of Advertising
Issue number2
Volume36
Number of pages17
Pages (from-to)15-31
Publication statusPublished
Original languageEnglish