Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. / Hassan, L M; Walsh, G; Shiu, E et al.

In: Journal of Advertising, Vol. 36, No. 2, 2007, p. 15-31.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Bibtex

@article{549ddf104e5d42b7b75bc379709bed08,

title = "Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.",

author = "Hassan, {L M} and G Walsh and E Shiu and G Hastings and F Harris",

year = "2007",

language = "English",

volume = "36",

pages = "15--31",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "2",

}

RIS

TY - JOUR

T1 - Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

AU - Hassan, L M

AU - Walsh, G

AU - Shiu, E

AU - Hastings, G

AU - Harris, F

PY - 2007

Y1 - 2007

M3 - Journal article

VL - 36

SP - 15

EP - 31

JO - Journal of Advertising

JF - Journal of Advertising

SN - 0091-3367

IS - 2

ER -

Research