Research output: Contribution to Journal/Magazine › Journal article › peer-review
Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. / Hassan, L M; Walsh, G; Shiu, E et al.
In: Journal of Advertising, Vol. 36, No. 2, 2007, p. 15-31.Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.
AU - Hassan, L M
AU - Walsh, G
AU - Shiu, E
AU - Hastings, G
AU - Harris, F
PY - 2007
Y1 - 2007
M3 - Journal article
VL - 36
SP - 15
EP - 31
JO - Journal of Advertising
JF - Journal of Advertising
SN - 0091-3367
IS - 2
ER -