Home > Research > Publications & Outputs > Modeling persuasion in social advertising: a st...
View graph of relations

Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

Research output: Contribution to journalJournal articlepeer-review

Published

Standard

Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. / Hassan, L M; Walsh, G; Shiu, E; Hastings, G; Harris, F.

In: Journal of Advertising, Vol. 36, No. 2, 2007, p. 15-31.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Hassan, LM, Walsh, G, Shiu, E, Hastings, G & Harris, F 2007, 'Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.', Journal of Advertising, vol. 36, no. 2, pp. 15-31.

APA

Vancouver

Author

Hassan, L M ; Walsh, G ; Shiu, E ; Hastings, G ; Harris, F. / Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. In: Journal of Advertising. 2007 ; Vol. 36, No. 2. pp. 15-31.

Bibtex

@article{549ddf104e5d42b7b75bc379709bed08,
title = "Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.",
author = "Hassan, {L M} and G Walsh and E Shiu and G Hastings and F Harris",
year = "2007",
language = "English",
volume = "36",
pages = "15--31",
journal = "Journal of Advertising",
issn = "0091-3367",
publisher = "M.E. Sharpe Inc.",
number = "2",

}

RIS

TY - JOUR

T1 - Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

AU - Hassan, L M

AU - Walsh, G

AU - Shiu, E

AU - Hastings, G

AU - Harris, F

PY - 2007

Y1 - 2007

M3 - Journal article

VL - 36

SP - 15

EP - 31

JO - Journal of Advertising

JF - Journal of Advertising

SN - 0091-3367

IS - 2

ER -