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Research methods in industrial marketing studies

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Research methods in industrial marketing studies. / Dubois, A; Araujo, L M.
Rethinking Marketing: Developing a New Understanding of Markets. ed. / Håkan Håkansson; Debbie Harrison; Alexandra Waluszweski. Chichester: John Wiley and Sons Ltd, 2004. p. 207-228.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Dubois, A & Araujo, LM 2004, Research methods in industrial marketing studies. in H Håkansson, D Harrison & A Waluszweski (eds), Rethinking Marketing: Developing a New Understanding of Markets. John Wiley and Sons Ltd, Chichester, pp. 207-228.

APA

Dubois, A., & Araujo, L. M. (2004). Research methods in industrial marketing studies. In H. Håkansson, D. Harrison, & A. Waluszweski (Eds.), Rethinking Marketing: Developing a New Understanding of Markets (pp. 207-228). John Wiley and Sons Ltd.

Vancouver

Dubois A, Araujo LM. Research methods in industrial marketing studies. In Håkansson H, Harrison D, Waluszweski A, editors, Rethinking Marketing: Developing a New Understanding of Markets. Chichester: John Wiley and Sons Ltd. 2004. p. 207-228

Author

Dubois, A ; Araujo, L M. / Research methods in industrial marketing studies. Rethinking Marketing: Developing a New Understanding of Markets. editor / Håkan Håkansson ; Debbie Harrison ; Alexandra Waluszweski. Chichester : John Wiley and Sons Ltd, 2004. pp. 207-228

Bibtex

@inbook{711f3aa06e874a139ea59b41a1d12190,
title = "Research methods in industrial marketing studies",
keywords = "research methods",
author = "A Dubois and Araujo, {L M}",
year = "2004",
language = "English",
isbn = "0-470-02147-0",
pages = "207--228",
editor = "H{\aa}kan H{\aa}kansson and Debbie Harrison and Alexandra Waluszweski",
booktitle = "Rethinking Marketing: Developing a New Understanding of Markets",
publisher = "John Wiley and Sons Ltd",

}

RIS

TY - CHAP

T1 - Research methods in industrial marketing studies

AU - Dubois, A

AU - Araujo, L M

PY - 2004

Y1 - 2004

KW - research methods

M3 - Chapter

SN - 0-470-02147-0

SP - 207

EP - 228

BT - Rethinking Marketing: Developing a New Understanding of Markets

A2 - Håkansson, Håkan

A2 - Harrison, Debbie

A2 - Waluszweski, Alexandra

PB - John Wiley and Sons Ltd

CY - Chichester

ER -