Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Publication date | 2004 |
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Host publication | Rethinking Marketing: Developing a New Understanding of Markets |
Editors | Håkan Håkansson, Debbie Harrison, Alexandra Waluszweski |
Place of Publication | Chichester |
Publisher | John Wiley and Sons Ltd |
Pages | 207-228 |
Number of pages | 22 |
ISBN (print) | 0-470-02147-0 |
<mark>Original language</mark> | English |