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Research methods in industrial marketing studies

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date2004
Host publicationRethinking Marketing: Developing a New Understanding of Markets
EditorsHåkan Håkansson, Debbie Harrison, Alexandra Waluszweski
Place of PublicationChichester
PublisherJohn Wiley and Sons Ltd
Pages207-228
Number of pages22
ISBN (Print)0-470-02147-0
<mark>Original language</mark>English