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Research methods in industrial marketing studies. / Dubois, A
; Araujo, L M.
Rethinking Marketing: Developing a New Understanding of Markets. ed. / Håkan Håkansson; Debbie Harrison; Alexandra Waluszweski. Chichester: John Wiley and Sons Ltd, 2004. p. 207-228.
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
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@inbook{711f3aa06e874a139ea59b41a1d12190,
title = "Research methods in industrial marketing studies",
keywords = "research methods",
author = "A Dubois and Araujo, {L M}",
year = "2004",
language = "English",
isbn = "0-470-02147-0",
pages = "207--228",
editor = "H{\aa}kan H{\aa}kansson and Debbie Harrison and Alexandra Waluszweski",
booktitle = "Rethinking Marketing: Developing a New Understanding of Markets",
publisher = "John Wiley and Sons Ltd",
}
RIS
TY - CHAP
T1 - Research methods in industrial marketing studies
AU - Dubois, A
AU - Araujo, L M
PY - 2004
Y1 - 2004
KW - research methods
M3 - Chapter
SN - 0-470-02147-0
SP - 207
EP - 228
BT - Rethinking Marketing: Developing a New Understanding of Markets
A2 - Håkansson, Håkan
A2 - Harrison, Debbie
A2 - Waluszweski, Alexandra
PB - John Wiley and Sons Ltd
CY - Chichester
ER -