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Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
<mark>Journal publication date</mark>2004
<mark>Journal</mark>Journal of Economic Behavior and Organization
Issue number2
Volume14
Number of pages17
Pages (from-to)255-271
Publication StatusPublished
<mark>Original language</mark>English