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Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat. / McEachern, M; Warnaby, G.
In: Journal of Economic Behavior and Organization, Vol. 14, No. 2, 2004, p. 255-271.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

McEachern, M & Warnaby, G 2004, 'Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat', Journal of Economic Behavior and Organization, vol. 14, no. 2, pp. 255-271.

APA

McEachern, M., & Warnaby, G. (2004). Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat. Journal of Economic Behavior and Organization, 14(2), 255-271.

Vancouver

McEachern M, Warnaby G. Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat. Journal of Economic Behavior and Organization. 2004;14(2):255-271.

Author

McEachern, M ; Warnaby, G. / Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat. In: Journal of Economic Behavior and Organization. 2004 ; Vol. 14, No. 2. pp. 255-271.

Bibtex

@article{5bab7a73e9334d5cae3e15c24912df0b,
title = "Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat",
author = "M McEachern and G Warnaby",
year = "2004",
language = "English",
volume = "14",
pages = "255--271",
journal = "Journal of Economic Behavior and Organization",
issn = "0167-2681",
publisher = "Elsevier",
number = "2",

}

RIS

TY - JOUR

T1 - Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

AU - McEachern, M

AU - Warnaby, G

PY - 2004

Y1 - 2004

M3 - Journal article

VL - 14

SP - 255

EP - 271

JO - Journal of Economic Behavior and Organization

JF - Journal of Economic Behavior and Organization

SN - 0167-2681

IS - 2

ER -