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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 05/08/2015, available online: http://www.tandfonline.com/10.1080/0267257X.2015.1067245

    Accepted author manuscript, 425 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies. / Freund, James.
In: Journal of Marketing Management, Vol. 31, No. 13-14, 09.2015, p. 1529-1551.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Freund, J 2015, 'Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies', Journal of Marketing Management, vol. 31, no. 13-14, pp. 1529-1551. https://doi.org/10.1080/0267257X.2015.1067245

APA

Freund, J. (2015). Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies. Journal of Marketing Management, 31(13-14), 1529-1551. https://doi.org/10.1080/0267257X.2015.1067245

Vancouver

Freund J. Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies. Journal of Marketing Management. 2015 Sept;31(13-14):1529-1551. Epub 2015 Aug 5. doi: 10.1080/0267257X.2015.1067245

Author

Freund, James. / Rev. Billy vs. the market : a sane man in a world of omnipotent fantasies. In: Journal of Marketing Management. 2015 ; Vol. 31, No. 13-14. pp. 1529-1551.

Bibtex

@article{5a070b63a07f4211ad8aaf983955046c,
title = "Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies",
abstract = "This paper presents a case study of anti-consumerism activist William 5 Talen, aka Reverend Billy, who founded the Church of Stop Shopping. Rev. Billy{\textquoteright}s radical critique of the worship of markets and money complements his creation of a vibrant Earth-loving community. The case is reviewed in light of Nietzsche{\textquoteright}s vision of {\textquoteleft}the madman in the marketplace{\textquoteright}. The analysis suggests that the dream of an infinitely{\textcopyright}expanding world market is a fantasy of 10 omnipotence that acts as maladaptive defence against feelings of powerlessness. This fantasy of market omnipotence is in practice endangering human existence. Rev. Billy teaches us to rediscover our reverence for the Earth, and set ecological sustainability as our supreme goal (rather than financial growth).",
keywords = "sustainable consumption, market thinking, omnipotent fantasy, will to power, Gaia, Anthropocene, spirituality, psychodynamics",
author = "James Freund",
note = "This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 05/08/2015, available online: http://www.tandfonline.com/10.1080/0267257X.2015.1067245 Evidence of acceptance, there was no specific point where the article was finally accepted for publication in writing by the guest editors of the journal special issue, so I have listed in PURE a date in the process at which I received the implicit impression that my paper was approved for publication.",
year = "2015",
month = sep,
doi = "10.1080/0267257X.2015.1067245",
language = "English",
volume = "31",
pages = "1529--1551",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "13-14",

}

RIS

TY - JOUR

T1 - Rev. Billy vs. the market

T2 - a sane man in a world of omnipotent fantasies

AU - Freund, James

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 05/08/2015, available online: http://www.tandfonline.com/10.1080/0267257X.2015.1067245 Evidence of acceptance, there was no specific point where the article was finally accepted for publication in writing by the guest editors of the journal special issue, so I have listed in PURE a date in the process at which I received the implicit impression that my paper was approved for publication.

PY - 2015/9

Y1 - 2015/9

N2 - This paper presents a case study of anti-consumerism activist William 5 Talen, aka Reverend Billy, who founded the Church of Stop Shopping. Rev. Billy’s radical critique of the worship of markets and money complements his creation of a vibrant Earth-loving community. The case is reviewed in light of Nietzsche’s vision of ‘the madman in the marketplace’. The analysis suggests that the dream of an infinitely©expanding world market is a fantasy of 10 omnipotence that acts as maladaptive defence against feelings of powerlessness. This fantasy of market omnipotence is in practice endangering human existence. Rev. Billy teaches us to rediscover our reverence for the Earth, and set ecological sustainability as our supreme goal (rather than financial growth).

AB - This paper presents a case study of anti-consumerism activist William 5 Talen, aka Reverend Billy, who founded the Church of Stop Shopping. Rev. Billy’s radical critique of the worship of markets and money complements his creation of a vibrant Earth-loving community. The case is reviewed in light of Nietzsche’s vision of ‘the madman in the marketplace’. The analysis suggests that the dream of an infinitely©expanding world market is a fantasy of 10 omnipotence that acts as maladaptive defence against feelings of powerlessness. This fantasy of market omnipotence is in practice endangering human existence. Rev. Billy teaches us to rediscover our reverence for the Earth, and set ecological sustainability as our supreme goal (rather than financial growth).

KW - sustainable consumption

KW - market thinking

KW - omnipotent fantasy

KW - will to power

KW - Gaia

KW - Anthropocene

KW - spirituality

KW - psychodynamics

U2 - 10.1080/0267257X.2015.1067245

DO - 10.1080/0267257X.2015.1067245

M3 - Journal article

VL - 31

SP - 1529

EP - 1551

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 13-14

ER -