Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 05/08/2015, available online: http://www.tandfonline.com/10.1080/0267257X.2015.1067245
Accepted author manuscript, 425 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Rev. Billy vs. the market
T2 - a sane man in a world of omnipotent fantasies
AU - Freund, James
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 05/08/2015, available online: http://www.tandfonline.com/10.1080/0267257X.2015.1067245 Evidence of acceptance, there was no specific point where the article was finally accepted for publication in writing by the guest editors of the journal special issue, so I have listed in PURE a date in the process at which I received the implicit impression that my paper was approved for publication.
PY - 2015/9
Y1 - 2015/9
N2 - This paper presents a case study of anti-consumerism activist William 5 Talen, aka Reverend Billy, who founded the Church of Stop Shopping. Rev. Billy’s radical critique of the worship of markets and money complements his creation of a vibrant Earth-loving community. The case is reviewed in light of Nietzsche’s vision of ‘the madman in the marketplace’. The analysis suggests that the dream of an infinitely©expanding world market is a fantasy of 10 omnipotence that acts as maladaptive defence against feelings of powerlessness. This fantasy of market omnipotence is in practice endangering human existence. Rev. Billy teaches us to rediscover our reverence for the Earth, and set ecological sustainability as our supreme goal (rather than financial growth).
AB - This paper presents a case study of anti-consumerism activist William 5 Talen, aka Reverend Billy, who founded the Church of Stop Shopping. Rev. Billy’s radical critique of the worship of markets and money complements his creation of a vibrant Earth-loving community. The case is reviewed in light of Nietzsche’s vision of ‘the madman in the marketplace’. The analysis suggests that the dream of an infinitely©expanding world market is a fantasy of 10 omnipotence that acts as maladaptive defence against feelings of powerlessness. This fantasy of market omnipotence is in practice endangering human existence. Rev. Billy teaches us to rediscover our reverence for the Earth, and set ecological sustainability as our supreme goal (rather than financial growth).
KW - sustainable consumption
KW - market thinking
KW - omnipotent fantasy
KW - will to power
KW - Gaia
KW - Anthropocene
KW - spirituality
KW - psychodynamics
U2 - 10.1080/0267257X.2015.1067245
DO - 10.1080/0267257X.2015.1067245
M3 - Journal article
VL - 31
SP - 1529
EP - 1551
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 13-14
ER -