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Rhetorical issues in writing interpretivist consumer research

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Published
Publication date04/2013
Host publicationConsumer research methods
EditorsJames Fitchett, Andrea Davies
Place of PublicationLondon
PublisherSage
ISBN (Print)9781446208502
Original languageEnglish

Publication series

NameSAGE Benchmarks in Social Research Methods
PublisherSage

Bibliographic note

Reprinted from Qualitative Market Research 2008: 11 (2) 130-146