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Segmentation in social marketing: insights from...
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Segmentation in social marketing: insights from the EU's antismoking campaign.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
Published
Overview
Cite this
G Walsh
L M Hassan
E Shiu
C Andrews
G Hastings
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<mark>Journal publication date</mark>
2010
<mark>Journal</mark>
European Journal of Marketing
Issue number
7/8
Volume
44
Number of pages
26
Pages (from-to)
1140-1165
Publication Status
Published
<mark>Original language</mark>
English