Research output: Contribution to Journal/Magazine › Journal article › peer-review
Segmentation in social marketing: insights from the EU's antismoking campaign. / Walsh, G; Hassan, L M; Shiu, E et al.
In: European Journal of Marketing, Vol. 44, No. 7/8, 2010, p. 1140-1165.Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Segmentation in social marketing: insights from the EU's antismoking campaign.
AU - Walsh, G
AU - Hassan, L M
AU - Shiu, E
AU - Andrews, C
AU - Hastings, G
PY - 2010
Y1 - 2010
M3 - Journal article
VL - 44
SP - 1140
EP - 1165
JO - European Journal of Marketing
JF - European Journal of Marketing
SN - 0309-0566
IS - 7/8
ER -