Segmentation in social marketing: insights from the EU's antismoking campaign.

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Segmentation in social marketing: insights from the EU's antismoking campaign. / Walsh, G; Hassan, L M; Shiu, E et al.

In: European Journal of Marketing, Vol. 44, No. 7/8, 2010, p. 1140-1165.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Walsh, G, Hassan, LM, Shiu, E, Andrews, C & Hastings, G 2010, 'Segmentation in social marketing: insights from the EU's antismoking campaign.', European Journal of Marketing, vol. 44, no. 7/8, pp. 1140-1165.

APA

Walsh, G., Hassan, L. M., Shiu, E., Andrews, C., & Hastings, G. (2010). Segmentation in social marketing: insights from the EU's antismoking campaign. European Journal of Marketing, 44(7/8), 1140-1165.

Vancouver

Walsh G, Hassan LM, Shiu E, Andrews C, Hastings G. Segmentation in social marketing: insights from the EU's antismoking campaign. European Journal of Marketing. 2010;44(7/8):1140-1165.

Author

Walsh, G ; Hassan, L M ; Shiu, E et al. / Segmentation in social marketing: insights from the EU's antismoking campaign. In: European Journal of Marketing. 2010 ; Vol. 44, No. 7/8. pp. 1140-1165.

Bibtex

@article{4ff2d12fb9a4477099b2b380d166b4ec,

title = "Segmentation in social marketing: insights from the EU's antismoking campaign.",

author = "G Walsh and Hassan, {L M} and E Shiu and C Andrews and G Hastings",

year = "2010",

language = "English",

volume = "44",

pages = "1140--1165",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald",

number = "7/8",

}

RIS

TY - JOUR

T1 - Segmentation in social marketing: insights from the EU's antismoking campaign.

AU - Walsh, G

AU - Hassan, L M

AU - Shiu, E

AU - Andrews, C

AU - Hastings, G

PY - 2010

Y1 - 2010

M3 - Journal article

VL - 44

SP - 1140

EP - 1165

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 7/8

ER -

Research