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The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>1988
<mark>Journal</mark>The Service Industries Journal
Issue number2
Volume8
Number of pages21
Pages (from-to)155-175
<mark>State</mark>Published
<mark>Original language</mark>English